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"i.e. we want the twist ending rather than the inscrutable motivation, the buzzer-beater rather than the impossibly elegant play." Well, why not both? Sometimes the elegant play that leads to the buzzer-butter are both beautiful in distinct ways that work independently and together. Thus to have it "spoiled" (and, to keep the sports analogy, recapped in a series of highlight reel clips, for example) arguably diminishes a rich first hand experience into a series of crude summaries.

As someone who doesn't go out of my way watch trailers online (in the cinema is fine, I'm not a maniac), it's not that I'm worried about plot spoilers, it's more I'm wary of having a marketing department's view of what this thing is. I mute certain films or books on Twitter, again not because of narrative spoilers per se, but because those are often hanging off "hot takes" I'd rather not have coloring my yet to be experienced thing.

So I suppose there is an element of wanting to keep the thing experientially pure, but also not wanting some sort of commercialized or opinionated shaping of it thrust upon me prior to my own engagement. Just as I wouldn't want a Joseph Cornell exhibit advertised at me from a skywriting airplane (even though, on some level, maybe that would be dope, but you get what I'm saying).

Or to put it another way, sure you can't spoil a Portishead song, but by the same token, you wouldn't necessarily want someone to say "Oh man, have you heard the new Portishead? It sucks!" and then they send you a ten-second clip of the bridge.

P.S. Rewatch "Citizen Kane" already.

P.P.S. Thanks for spoiling the Lucien Freud painting smdh.

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"generalized value judgments regarding the artist or the artwork are bad"

As for spoilers.. I don't remember anything ever so it doesn't affect me. ;)

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